As one of the world’s leading luxury timepiece retailers, Watches of Switzerland Group is no stranger to collaborating with brands to produce exclusive limited editions, and a similar statement could be made about Zenith, which frequently teams up with various entities to create unique renditions of some of its most famous models. Rather than trying to combine two distinct design languages or overtly reminding people of the inspiration behind the co-branded watch, most retailers simply have an idea for a new colorway or an extension to an existing line, and this means that the resulting watch is usually something that both looks good and feels natural, rather than being a bit too on-the-nose when it comes to its intended design inspiration.
Mr Tornare, take a bow.Collaborations between watch brands and retailers can often be some of the most natural partnerships that exist within this industry. The Original and quite possibly the best. There are strap options, too, and, of course, given its role in the watch, the El Primero gets its moment in the sun through a gaping sapphire case back. Cool as that was and is, it’s an acquired taste, so the new collection has a more mainstream three-link bracelet design. The 1960s model had a laddered design created by specialist Gay Frères, as seen on some of Zenith’s Chronomaster Revival models recently. One area of difference is the bracelet design. Despite the level of detail, and that its squeezed into a relatively small dial by modern chronograph standards, the read-out is fabulously well balanced and, dare I say it, far clearer than on the Chronomaster Sport. The inner of these still shows 100 segments, now used to break down the ten seconds it takes for the red hand to complete a full tour of the dial the outer, once a tachymeter, now shows the tenths of a second. New to the design is how the two scales around the outside edge of the dial are used.
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